At mē, we believe it is ok to call yourself beautiful, that the idea of being youthful is not the only thing that should be called beautiful.

We believe in less perfection, and more authenticity.

You are not pretty like her, you are pretty like you (mē)

The beauty industry has lied to us for years, giving us unreal expectations, making us believe in ridiculous beauty trends… thinking skin should be smooth or even could be if you use a certain product, what they don’t show is the airbrushing that happens behind the scenes… no one has magazine made up skin outside of magazines… even Claudia Schiffer gets a pimple occasionally.