THE shop

THIS WAY TO THE BEST SKIN YOU'VE EVER HAD

We don't believe that a good skincare routine requires forty-five different products. We have created a four-step routine with fewer, multi-tasking products that deliver everything you really need to optimize tone, texture, and hydration for healthy, glowing skin.

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THE serum

Our carefully formulated product contains all the ingredients you would usually apply separately, in one easy-to-use serum for day and night. Every lightweight, luxurious drop is a sensory experience. Find out more.

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  • THE cleanser

  • THE scrub

  • THE mask

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ABOUT mē

At , we believe it is ok to call yourself beautiful, that the idea of being youthful is not the only thing that should be called beautiful.


Less perfection, more authenticity.


You're not pretty like her, you're pretty like you ()

  • THE INGREDIENTS

    What you put onto your body is just as important as what you put in it. Your skin is your largest organ and what you put onto it is absorbed into your bloodstream in a matter of minutes. All of our ingredients are 100% natural, organic where possible, and have as little footprint on our precious planet as possible.

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  • THE ENVIRONMENT

    We believe in treating the planet as well as we treat ourselves. We choose our suppliers based on their significant and positive impact on the socio-economics of the planet. We are extremely passionate about this because we both have little girls and want to know that we did everything we could to leave them a planet that they can love and enjoy in the years to come.

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  • THE FORMULATION

    When our daughters were born we began researching the products we were using on their newborn skin, this led us down a path to scientific studies on the harmful effects of chemical and synthetic ingredients, when we couldn't find anything we felt we could trust we started making everything ourselves.

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  • THE EXPERIENCE

    We don't believe that a good skincare routine requires forty-five different products. We have created a routine with fewer, multi-tasking products that deliver everything you really need to optimize tone, texture, and hydration for healthy, glowing skin.

    FIND OUT MORE 
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  • Every night after my shower I look so forward to treating myself with my beautiful serum. I look forward it every night. I love it. It’s beautiful. And the smell… hmmm I just love it. That stuff is phenomenal. It’s golden . Lezl Moolman

  • I work for a top cosmetics company and get huge discounts on their products, but after trying this serum it's now all I use! Everyone comments on how great my skin looks. It smells amazing, absorbs beautifully, plumps the skin and adds a stunning natural glow. You can feel the love poured into every bottle.

  • I realise I look forward to applying THE serum each night. A small ritual that leaves me feeling fresher, calmer and my skin, happier. Before this, I never used skincare products. Topping it off, Sam and Tash have been great on the customer service :) Max

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